JV Athlete Advisory Services
Equipping Student-Athletes to Win Beyond the Game.
Helping student-athletes build the mindset, identity, and strategy required to win beyond the game.
Today's Athletes Face More Than Competition
Student-athletes today navigate pressure, identity challenges, social media visibility, and the rapidly evolving NIL landscape.
JV Athlete Advisory Services helps athletes develop the mindset, leadership skills, and decision-making strategies required to thrive, not just perform.
Who We Work With
Serving athletes and programs across high school, collegiate, and elite sport environments.
• High school student-athletes pursuing college opportunities
• College athletes navigating NIL and personal brand development
• Parents seeking trusted guidance for their athlete
• Coaches and athletic programs building leadership culture
• Athletic departments focused on mental wellness and athlete development
Our Programs Help Athletes

NIL Education • Mental Wellness • Leadership Development
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Build confidence & identity clarity
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Manage pressure & expectations
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Develop leadership presence
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Understand NIL opportunities responsibly
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Strengthen mental resilience
The Team

Jay Vinson - Founder & Head Coach
Jay is a certified athlete advisor, mental wellness coach, published author, and founder of JV Athlete Advisory Services. He is currently pursuing his Ed.D. in Sport Leadership. With over a decade of experience in coaching, leadership, and faith-based mentorship, he equips student-athletes to lead with purpose on and off the field and court.
He is also the co-producer of the upcoming documentary Bouncing Back From Adversity and a Presidential Lifetime Achievement Award recipient for his impact in education, leadership, and community service.
His work has been featured on Yahoo Finance, VoyageATL, and Making Headline News, My Praise ATL 102.5, Atlanta Live, PTWWNTV.
Our Process
How our Athletic Program Partnership Works
Explore the steps involved in our coaching process, from the initial consultation to the implementation of tailored strategies for leadership enhancement.
Program Discovery & Needs Assessment
We conduct a program-wide NIL and athlete development assessment with coaches and staff to identify cultural norms, pressure points, and gaps in athlete support.
Custom NIL & Mental Wellness Strategy
We design a customized NIL education and mental wellness framework tailored to your team's culture, roster, and competitive level.
Ongoing Program Support
We provide ongoing workshops, coach support, and athlete sessions delivered on-campus, virtually, or in a hybrid model.
Founded by Certified Athlete Advisor & Mental Wellness Coach Jay Vinson, JV Athlete Advisory Services delivers NIL education, mental wellness support, and athlete development strategies across ALL sports and competitive levels.
Because success without mental stability is never sustainable.
Get in Touch
Contact Us
Connect with us on social media for tips, updates, and event announcements.
Got a question or ready to level up your athlete journey? JV Athlete Advisory Services is here to support you with mental wellness, NILguidance, and performance coaching. Drop us a message - we'll get back to you within 24-48 hours.


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