Unlock Your Potential
Equipping Student-Athletes to Win Beyond the Game.
Helping student-athletes build the mindset, identity, and strategy required to win beyond the game.
Today's Athletes Face More Than Competition
Student-athletes today navigate pressure, identity challenges, social media visibility, and the rapidly evolving NIL landscape.
JV Athlete Advisory Services helps athletes develop the mindset, leadership skills, and decision-making strategies required to thrive, not just perform.
Who We Work With
Serving athletes and programs across high school, collegiate, and elite sport environments.
• High school student-athletes pursuing college opportunities
• College athletes navigating NIL and personal brand development
• Parents seeking trusted guidance for their athlete
• Coaches and athletic programs building leadership culture
• Athletic departments focused on mental wellness and athlete development
Our Programs Help Athletes
NIL Education • Mental Wellness • Leadership Development
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Build confidence & identity clarity
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Manage pressure & expectations
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Develop leadership presence
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Understand NIL opportunities responsibly
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Strengthen mental resilience
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The Team
Jay Vinson - Founder & CEO
Jay is a certified athlete agent advisor, mental wellness coach, published author, sport management instructor at University of West Georgia where he teaches Athlete Mental Wellness Management, and founder of JV Athlete Advisory Services. He is currently pursuing his Ed.D. in Sport Leadership. With over a decade of experience in athletics coaching, leadership, and mentorship he equips student-athletes to lead with purpose on and off the field and court.
He is also an award winning author of Moving Past Your Pain and Amazon Best Selling Author of More Than A Game. Jay is a recipient of the Presidential Lifetime Achievement Award for his impact in education, leadership, and community service.
His work has been featured on Yahoo Finance, VoyageATL, and Making Headline News, My Praise ATL 102.5, Atlanta Live, PTWWNTV, and WSB Radio Atlanta.
Dr. Ernest Cutler - Chief Strategy Officer & Director of NIL Education
Dr. Cutler brings more than two decades of experience in athlete development, coaching, scouting, and sports operations. He holds a Doctor of Education in Organizational Leadership and is an NFLPA Agent Candidate for 2026. Dr. Cutler has built a career guiding athletes through NIL representation, revenue-share negotiations, and professional career strategy, including agreements that delivered revenue increases of up to 350% for the athletes he has represented.
At JV Athlete Advisory Institute, Dr. Cutler leads strategic planning, institutional partnerships, and curriculum development for the organization's NIL education programs. His background spans work with youth, high school, collegiate, and professional athletes, along with experience founding elite training programs and organizing competitive events that have created development opportunities for thousands of athletes nationwide.
Michael Bobino - Director of Athlete Wellness & Performance Development
Michael Bobino brings more than two decades of experience mentoring student-athletes from high school through the professional ranks, having worked directly with thousands of athletes throughout his career. He is a Sports Performance Psychology doctoral candidate with academic training in Sociology and Sports Management, and a former NCAA Division I and II multi-sport athlete himself.
At JV Athlete Advisory Institute, Michael leads athlete wellness and performance development, drawing on his background in mental performance, emotional resilience, and identity development to help student-athletes navigate pressure and major transitions. His prior leadership roles include founding a mentorship organization for athletes and working with national camp and recruiting platforms, giving him a broad view of what athletes need to succeed both on the field and in life.
Our Process
How our Athletic Program Partnership Works
Explore the steps involved in our coaching process, from the initial consultation to the implementation of tailored strategies for leadership enhancement.
Program Discovery & Needs Assessment
We conduct a program-wide NIL and athlete development assessment with coaches and staff to identify cultural norms, pressure points, and gaps in athlete support.
Custom NIL & Mental Wellness Strategy
We design a customized NIL education and mental wellness framework tailored to your team's culture, roster, and competitive level.
Ongoing Program Support
We provide ongoing workshops, coach support, and athlete sessions delivered on-campus, virtually, or in a hybrid model.
Founded by Certified Athlete Advisor & Mental Wellness Coach Jay Vinson, JV Athlete Advisory Services delivers NIL education, mental wellness support, and athlete development strategies across ALL sports and competitive levels.
Because success without mental stability is never sustainable.
Get in Touch
Contact Us
Connect with us on social media for tips, updates, and event announcements.
Got a question or ready to level up your athlete journey? JV Athlete Advisory Services is here to support you with mental wellness, NILguidance, and performance coaching. Drop us a message - we'll get back to you within 24-48 hours.